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Shaping a Sustainable Future Together

- By:Author Rebecca Braak

shaping a sustainable future together

As an avid traveler and advocate for responsible tourism, I am constantly seeking out ways to make a positive impact while exploring the world. With Rebecca Adventure Travel leading the B Corp movement in Ecuador’s travel industry, I am committed to balancing People, Planet, and Profit. This is how my team and I ensure that the places we visit are left better than we found them.

Our triple impact



How Travel Can Be Responsible

When evaluating sustainability in travel, it’s essential to recognize the difference between being a tourist and being a traveler. Tourists often consume resources without regard for their impact, staying in all-inclusive resorts that overlook local communities and environmental preservation.

Travelers are mindful and seek to respect nature and engage directly with local culture. They take home valuable lessons about conservation and cultural traditions, becoming ambassadors for sustainable travel. By embracing the role of a traveler, we can make a meaningful difference in the places we visit.

rebecca working with communities
Rebecca working with communities.

Sustainability Goes Beyond Carbon Emissions

In a time when the environmental impact of planes and other transports is a topic of concern, it’s important to recognize that travel can also be a force for good, benefiting local communities and conservation efforts. While it’s true that transportation covering large distances contributes to carbon emissions, the positive impacts of travel can be profound, particularly when it supports sustainable development. When evaluating whether to hop on a plane or cruise, we must weigh the carbon impact against the social and environmental benefits generated.

Travel with purpose

One region that exemplifies the power of responsible travel is Latin America. By choosing to travel here, I have had the opportunity to witness firsthand the profound impact that tourism can have on both social and environmental fronts. From job creation to the preservation of cultural traditions, travel in Latin America has the potential to transform lives and protect natural wonders.

kuyana community - wellness amazon
Our team is visiting an indigenous community on the Arajuno River in the Ecuadorian Amazon.

When I traveled to the Ecuadorian Amazon, I was amazed by the responsible eco-lodges that dotted the rainforest. They play a crucial role in protecting vast areas from threats such as oil drilling, illegal mining, and illegal logging. Additionally, these lodges provide fair wages to native families, reducing the need to engage in environmentally damaging jobs or migrate to large cities.  and supports the next generation.

But the impact of responsible travel goes beyond environmental conservation. By choosing to work with local guides, family-owned accommodations, and local craftsmen, I was able to support rural communities and contribute to their sustainable development. This investment in local economies empowers the next generation to carry on the legacy of their ancestors, thus aiding in cultural conservancy.

Using Travel as a Force for Good

Supporting community development goes beyond direct employment. Take our Sponsor a School initiative. For 300 children aged 4-15, we provide opportunities to access books, learn English, enjoy due celebrations, and dream big about their future. These efforts create a ripple effect, empowering communities and shaping future generations toward a commitment to conservation.

To further encourage mindful travel, we are developing an initiative called Huella Positiva, which offers complete transparency regarding the contributions of each traveler. Every excursion meticulously outlines the local guides who benefit, the cozy family-owned hotels that serve as accommodations, and the invaluable aid extended to the local children. This way, travelers can see the direct impact of their choices.

antonio de ullloa school in puembo
Kari, our Operations Manager, shares with the kids at Antonio de Ulloa School in Puembo.

When planning your next trip, I urge you to consider the positive and negative impacts of your travel choices. Will you support the development and education of local communities? Are you open to learning from the country you visit and becoming an ambassador for purposeful travel? By making mindful choices, we can use travel as a force for good, creating a positive impact far beyond the carbon footprint.

Responsible travel is not just a buzzword; it is a mindset and a commitment to leaving the world in a better state than we found it. By supporting local communities, preserving cultural traditions, and protecting the environment, we can harness the power of travel to create a sustainable world. Let’s be mindful travelers, eager to learn, share, and make a difference wherever we go.


Frequently Asked Questions

What is the fundamental difference between a ‘tourist’ and a ‘traveler’ in the context of responsible tourism?

A tourist often consumes resources without concern for local impact, sometimes staying in all-inclusive resorts that overlook local communities and environmental preservation. A traveler is mindful and seeks to respect nature, engage directly with local culture, and take home lessons that make them ambassadors for sustainable travel.

How can travel generate a positive impact beyond its carbon footprint?

While long-distance travel contributes to carbon emissions, responsible travel can be a force for good by:
Creating jobs and providing fair wages to local communities.
Preserving cultural traditions by empowering the next generation to carry on the legacy of their ancestors.
– Funding conservation efforts, such as supporting responsible eco-lodges that protect vast areas from threats like oil drilling and illegal logging.

How does supporting eco-lodges in the Ecuadorian Amazon contribute to sustainability?

Responsible eco-lodges in the Amazon play a crucial role in protecting vast areas of rainforest from threats such as illegal mining and logging. Furthermore, they provide fair wages to native families, which reduces the need for them to engage in environmentally damaging jobs or migrate to large cities.

What is the company’s “Huella Positiva” initiative?

Huella Positiva (Positive Footprint) is an initiative being developed to offer complete transparency regarding each traveler’s contributions. It meticulously outlines the local guides and family-owned hotels that benefit from the booking, as well as the aid extended to local community programs, allowing travelers to see the direct impact of their choices.

How is the company supporting local community development and education?

The company runs a Sponsor a School initiative that supports hundreds of children by providing opportunities to access books, learn English, and enjoy due celebrations. These efforts aim to empower local communities and shape future generations towards a commitment to conservation.

Further Reading

Travel with Purpose Now!



Author

Rebecca Braak

Founder & CEO

I am an Adventurer who loves travel and intercultural exchange. With a background in International Management and experience working at KLM, I started my travel company in 2015. Today, I own Rebecca Adventure Travel, Reizen met Rebecca, and EcuaFina. Through these ventures, I bring the best of Latin America to travelers, with a deep commitment to local communities and the environment.