{"id":31327,"date":"2024-03-04T13:53:58","date_gmt":"2024-03-04T13:53:58","guid":{"rendered":"https:\/\/rebeccaadventuretravel.com\/?page_id=31327"},"modified":"2025-10-14T15:37:45","modified_gmt":"2025-10-14T20:37:45","slug":"becoming-b-corp-certified","status":"publish","type":"page","link":"https:\/\/rebeccaadventuretravel.com\/becoming-b-corp-certified\/","title":{"rendered":"Using Travel as a Force For Good: Becoming B Corp<sup>TM<\/sup> Certified"},"content":{"rendered":"\n<p>As a conscious business, we strive to maintain an unfailing commitment to benefit everyone involved. In our path toward embodying our ideals, we\u2019ve chosen to establish thoughtful partnerships, seeking to reshape business to prioritize people and the planet. Thinking systemically and collaboratively is how we balance profit with purpose.<\/p>\n\n\n\n<p>This is the interdependence that builds a resilient business. As we expand our mission, we use travel to elevate communities and the destinations they call home. Getting <a title=\"B Corporation-Rebecca Adventure Travel\" href=\"https:\/\/www.bcorporation.net\/en-us\/find-a-b-corp\/company\/rebatravel-sa\/\" target=\"_blank\" rel=\"noopener\">certified<\/a> as a B Corporation was a natural next step in demonstrating our commitment to using travel as a force for good. When you book one of our tours, you&#8217;re helping us make the world a better place.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/rebeccaadventuretravel.com\/why-book-with-us\/\">Why Book with Us<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a B Corp?<\/h2>\n\n\n<div class=\"su-quote su-quote-style-default su-quote-has-cite\"><div class=\"su-quote-inner su-u-clearfix su-u-trim\">Certified B Corporations are leaders in the global movement for an <b>inclusive<\/b>, <b>equitable<\/b>, and <b>regenerative economy<\/b>. Unlike other certifications for businesses, B Lab is unique in its ability to measure a business\u2019s <b>entire social and environmental impact<\/b>.<span class=\"su-quote-cite\">B Lab<\/span><\/div><\/div>\n\n\n<div class=\"wp-block-image size-full wp-image-31526\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2025\/08\/rebecca-adventure-travel-team-at-ulloa-school.jpg\" alt=\"Rebecca Adventure Travel Team at Ulloa School\" class=\"wp-image-44386\" title=\"\" srcset=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2025\/08\/rebecca-adventure-travel-team-at-ulloa-school.jpg 1000w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2025\/08\/rebecca-adventure-travel-team-at-ulloa-school-300x200.jpg 300w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2025\/08\/rebecca-adventure-travel-team-at-ulloa-school-150x100.jpg 150w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2025\/08\/rebecca-adventure-travel-team-at-ulloa-school-768x512.jpg 768w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2025\/08\/rebecca-adventure-travel-team-at-ulloa-school-460x307.jpg 460w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2025\/08\/rebecca-adventure-travel-team-at-ulloa-school-945x630.jpg 945w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2025\/08\/rebecca-adventure-travel-team-at-ulloa-school-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Rebecca Adventure Travel Team at Ulloa School<\/figcaption><\/figure>\n<\/div>\n\n\n<p>This is a new type of corporation that is <b>purpose-driven<\/b>. <a title=\"B Lab Global Site\" href=\"https:\/\/www.bcorporation.net\/en-us\/\" target=\"_blank\" rel=\"noopener\">B Corps<\/a> strive to <b>go beyond profit<\/b>, making business purposeful. They <b>build trust<\/b> with consumers, communities, and suppliers. They commit to being <b>accountable<\/b> to all <b>stakeholders<\/b>, not just shareholders. This is a <b>holistic approach<\/b> where <b>standards<\/b> continue to be met <b>over time<\/b>.<\/p>\n\n\n\n<p>The <a title=\"B System Latin America\" href=\"https:\/\/www.sistemab.org\/\" target=\"_blank\" rel=\"noopener\">B System<\/a> brings about change by <b>harnessing the market&#8217;s power<\/b> to positively impact people and the environment. B Lab<sup>TM<\/sup>&nbsp;mobilizes the B Corp network towards <b>collective action<\/b> to address <b>global challenges<\/b>. They lead the <b>transformation<\/b> of the global <b>economic system<\/b> with social and environmental impact standards measured by the B Impact Assessment<sup>TM<\/sup>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=GP69PNzOQ1U\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/GP69PNzOQ1U\/hqdefault.jpg\" alt=\"Featured Image\" title=\"\"><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The B Impact Assessment<\/h2>\n\n\n\n<p>B Lab measures a business\u2019s <b>accountability<\/b> by examining how it upholds <b>stewardship<\/b>. The B Impact Assessment evaluates how <b>verified performance<\/b> meets <b>rigorous high standards<\/b> regarding <b>governance<\/b>, <b>responsibility<\/b>, and <b>transparency<\/b>. Factors range from employee benefits and charitable giving to supply chain practices and input materials.<\/p>\n\n\n\n<p>An <b>Impact Business Model<\/b> is purposefully structured to generate a particular positive effect for a stakeholder group. This model <b>reduces poverty<\/b> through ethical supply chain practices, such as fair trade procurement, distribution through small businesses and cooperatives, local economic development initiatives, and formal pledges to charity.<\/p>\n\n\n\n<p>The <b>impact<\/b> of <a href=\"https:\/\/www.sistemab.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">B Corps<\/a> is threefold: <b>social<\/b>, <b>environmental<\/b>, and <b>economic<\/b>. Take a look at ours:<\/p>\n\n\n<div class=\"su-animate\" style=\"opacity:0;-webkit-animation-duration:1s;-webkit-animation-delay:0s;animation-duration:1s;animation-delay:0s;\" data-animation=\"fadeInUp\" data-duration=\"1\" data-delay=\"0\">\n<div class=\"su-row\">\n<div class=\"su-column su-column-size-1-3 centrar\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"fotoOverview\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31406 size-full\" src=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/social-impact.-Kary.jpg\" alt=\"Social Impact\" width=\"360\" height=\"360\" title=\"\" srcset=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/social-impact.-Kary.jpg 360w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/social-impact.-Kary-300x300.jpg 300w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/social-impact.-Kary-150x150.jpg 150w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/social-impact.-Kary-85x85.jpg 85w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/social-impact.-Kary-80x80.jpg 80w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/social-impact.-Kary-100x100.jpg 100w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<div class=\"textoEfecto\">\n<h3 style=\"text-align: center;\">Social Impact<\/h3>\n<p>We <b>support education in Ecuador<\/b> by sponsoring a rural school. We <b>raise funds<\/b> for supplies and the remodeling of facilities through crowdfunding and donations.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<div class=\"su-column su-column-size-1-3 centrar\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"fotoOverview\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31408 size-full\" src=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/economic-impact.jpg\" alt=\"\" width=\"360\" height=\"360\" title=\"\" srcset=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/economic-impact.jpg 360w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/economic-impact-300x300.jpg 300w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/economic-impact-150x150.jpg 150w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/economic-impact-85x85.jpg 85w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/economic-impact-80x80.jpg 80w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/economic-impact-100x100.jpg 100w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<div class=\"textoEfecto\">\n<h3 style=\"text-align: center;\">Economic Impact<\/h3>\n<p>We focus our trips around locals, ensuring <b>funds stay within<\/b> their <b>communities<\/b>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div> <div class=\"su-column su-column-size-1-3 centrar\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<div class=\"fotoOverview\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31407 size-full\" src=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/environmental-impact.jpg\" alt=\"Environmental Impact\" width=\"360\" height=\"360\" title=\"\" srcset=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/environmental-impact.jpg 360w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/environmental-impact-300x300.jpg 300w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/environmental-impact-150x150.jpg 150w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/environmental-impact-85x85.jpg 85w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/environmental-impact-80x80.jpg 80w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/environmental-impact-100x100.jpg 100w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/p>\n<div class=\"textoEfecto\">\n<h3 style=\"text-align: center;\">Environmental Impact<\/h3>\n<p>We source locally and keep the scale small to <b>minimize pollution<\/b> in operations. This includes vehicles, accommodations, restaurants, and cruise ships.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div> <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B Impact Pillars<\/h3>\n\n\n\n<p>The Impact B Assessment revolves around five main pillars to <b>evaluate<\/b> a business\u2019s <b>performance<\/b>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Governance:<\/b> Capacity to safeguard its mission and <b>include stakeholders<\/b> in its <b>decisions<\/b>. Measured by: Mission &amp; Engagement; Ethics &amp; Transparency.<\/li>\n\n\n\n<li><b>Workers:<\/b> <b>Contributions<\/b> to <b>employees<\/b>\u2019 Financial Security, Health &amp; Safety, Wellness, Career Development, and Engagement &amp; Satisfaction.<\/li>\n\n\n\n<li><b>Community:<\/b> <b>Engagement<\/b> with the communities where it does business, hires, and buys from. Measured by: Diversity, Equity &amp; Inclusion, Economic Impact, Civic Engagement &amp; Giving, and Supply Chain Management.<\/li>\n\n\n\n<li><b>Environment:<\/b> Overall environmental <b>management practices<\/b>; with Air &amp; Climate, Water, and Land &amp; Life.<\/li>\n\n\n\n<li><b>Customer Stewardship<\/b>: The <b>quality<\/b> of a business\u2019s Products &amp; Services, Ethical Marketing, Data Privacy &amp; Security, and Feedback Channels.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes Us a Certified B Corporation<sup>TM<\/sup><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1200\" height=\"300\" src=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/03\/certified-b-corporation-local-impact.gif\" alt=\"What makes Rebecca Adventure Travel a certified B corporation\" class=\"wp-image-31516\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>Rebecca Adventure Travel propels <b>purposeful travel<\/b>&nbsp;in Ecuador towards the future by making it <b>sustainable<\/b>. On <a href=\"https:\/\/rebeccaadventuretravel.com\/about-rebecca-adventure-travel\/\">our mission<\/a> to <b>serve<\/b> our <b>planet<\/b> and its <b>people<\/b>, we harness the <b>power<\/b> of <b>travel<\/b> to <b>benefit society<\/b> and enrich lives. Through sustainable travel, we contribute to the <b>conservation<\/b> of <b>delicate ecosystems<\/b>, such as the <b>Galapagos<\/b>.<\/p>\n\n\n\n<p>Our <b>supply chain<\/b> enables <b>poverty alleviation<\/b> through <b>direct collaboration<\/b> with <b>locals<\/b>. By championing the underserved, we <b>revitalize vulnerable groups<\/b> through the generation of <b>work<\/b>, <b>empowerment<\/b> of women, <b>restoration<\/b> of destinations, and <b>uplifting<\/b> of communities.<\/p>\n\n\n\n<p>Our resolve to leave a positive impact is now on a new level because becoming B Corp certified means <b>committing to continuous improvement<\/b>. This is how we are building a <b>brighter future<\/b>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>As we move into this new chapter of our story, we intend to <b>continuously assess<\/b> our business\u2019s <b>practices<\/b> to <b>match<\/b> the <b>B Corp standards<\/b>. Loyal to the B Corporation philosophy, our goal is to <b>inspire<\/b> a global <b>interdependent economy<\/b>.<\/p>\n\n\n\n<p>We hope growing our <a title=\"Sustainable tourism is transcendental to Rebecca Adventure Travel\" href=\"https:\/\/rebeccaadventuretravel.com\/blog\/other\/sustainable-tourism-rebecca-adventure-travel\/\" target=\"_blank\" rel=\"noopener\">impact<\/a> will <b>advance quality of life<\/b> and <b>environmental conservation<\/b> in all the destinations we offer. We also hope to <b>motivate Ecuador\u2019s travel industry<\/b> to uplift each other, because we <b>move forward together<\/b>.<\/p>\n\n\n\n<p>Let\u2019s <b>benefit<\/b> the <b>world<\/b> one trip at a time. Be brave, be bold. Be the benefit.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/certified-b-corporation.png\" alt=\"Certified B Corporation\" class=\"wp-image-31357\" title=\"\" srcset=\"https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/certified-b-corporation.png 200w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/certified-b-corporation-150x150.png 150w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/certified-b-corporation-85x85.png 85w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/certified-b-corporation-80x80.png 80w, https:\/\/rebeccaadventuretravel.com\/wp-content\/uploads\/2024\/02\/certified-b-corporation-100x100.png 100w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Frequently Asked Questions<\/h2>\n\n\n<div class=\"su-accordion su-u-trim accordion\">\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>What does the B stand for?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">It stands for Benefit. B Corps strive to <strong>benefit all stakeholders<\/strong>, not just shareholders, going beyond profit.<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>What are the benefits of B Corps?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">A B Corp harnesses the power of business to reduce inequality and poverty, enhance environmental health, bolster community bonds, and increase high-quality jobs that offer dignity and purpose.<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Why is a B Corp Certification important?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">Interconnectedness fosters robust industries. By broadening our mission, we use travel to uplift destinations and communities.<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Why did we want to become B Corp Certified?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">Joining this movement brings access to a <strong>global network<\/strong> of <strong>like-minded change-makers<\/strong> who collaborate to <strong>redefine the global economy<\/strong> and make the world a better place.<\/div><\/div>\n<div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-chevron su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>What\u2019s next?<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\">A B Corp certification comes with a <strong>commitment to continuous improvement<\/strong>. Our mission is to take the positive impact beyond our tours, past Ecuador\u2019s borders, and into the rest of the region until we reach all travelers across the globe.<\/div><\/div><\/div>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What does the B stand for?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"It stands for Benefit. 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This is the interdependence that builds [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":44377,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-31327","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rebeccaadventuretravel.com\/wp-json\/wp\/v2\/pages\/31327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rebeccaadventuretravel.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rebeccaadventuretravel.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rebeccaadventuretravel.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/rebeccaadventuretravel.com\/wp-json\/wp\/v2\/comments?post=31327"}],"version-history":[{"count":0,"href":"https:\/\/rebeccaadventuretravel.com\/wp-json\/wp\/v2\/pages\/31327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rebeccaadventuretravel.com\/wp-json\/wp\/v2\/media\/44377"}],"wp:attachment":[{"href":"https:\/\/rebeccaadventuretravel.com\/wp-json\/wp\/v2\/media?parent=31327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}